Avg nightly rate €142 Occupancy 74 % Average review score 8.7 +0.2 New guides Weekly
Destinations

Accor Brands: Complete List and Guide to 45+ Hotels

Accor owns more than 45 hotel brands, from luxury names like Raffles and Fairmont to economy stalwarts like ibis. This guide maps every brand in the Accor portfolio, explains how the group organizes them, and answers common questions about the company’s scale and ownership. All data is drawn from the group’s official disclosures and independent reference sources.

Last checked: 2026-08-31

Parent company: Accor SA · Headquarters: France · Total brands: 45+ · Global hotels: 5,800+ · Coverage: 110+ countries · Brand segments: Luxury, Premium, Midscale, Economy

How we researched this

Last checked 2026-08-31.

Sources reviewed: official property site, neutral review platform, industry analyst publication.

We did not conduct on-site visits to Accor properties, employee or executive interviews, or a financial audit of shareholder data.

Accor at a glance

1 Total hotel brands owned
2 Hotels in portfolio
3 Countries with Accor hotels
  • Over 110 countries (Accor Group)
4 Founded
Snapshot factValue
Parent companyAccor SA
HeadquartersFrance
Total brands45+
Global hotels5,800+
Coverage110+ countries
Brand segmentsLuxury, Premium, Midscale, Economy
AttributeValue
HeadquartersParis, France
Founded1967
Number of brands45+ (22 Luxury & Lifestyle, 22 Premium, Midscale & Economy per 2026 documentation)
Number of hotels5,800+
Countries110+
Operating divisionsLuxury & Lifestyle; Premium, Midscale & Economy

Which Brands Are Owned by Accor?

Accor’s portfolio is organized into two main operating divisions: Luxury & Lifestyle and Premium, Midscale & Economy. According to the group’s 2026 “At a Glance” document, the Luxury & Lifestyle division encompasses 22 brands and the Premium, Midscale & Economy division another 22 brands. (Accor at a Glance PDF)

Luxury brands

Accor’s luxury cluster includes Orient Express, Raffles, Fairmont, Sofitel Legend, Emblems, Sofitel, MGallery, Faena, Banyan Tree, 21c, and the Ennismore lifestyle brands (25hours Hotels, Delano, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, Our Habitas, Rixos, SLS, SO/, The Hoxton). These brands range from heritage icons like Raffles Singapore to design-forward concepts like The Hoxton. (Accor at a Glance PDF)

Premium brands

In the premium segment, Accor operates Pullman, Swissôtel, Mövenpick, Mantis, Art Series, Grand Mercure, Angsana, Peppers, The Sebel, and Handwritten Collection. These brands target business travelers and upscale leisure guests. (Accor at a Glance PDF)

Midscale brands

Midscale is anchored by Novotel, Mercure, Tribe, Adagio, Mantra, and Neqta. Novotel and Mercure are Accor’s most widespread midscale brands, with hundreds of properties across Europe, Asia, and the Americas. (Wikipedia)

Economy brands

Accor’s economy tier includes ibis, ibis Styles, ibis budget, BreakFree, greet, and hotelF1. The ibis family is the group’s largest by room count, with a strong presence in Europe and emerging markets. (Accor Group – Our Hotel Brands)

What this means: Accor covers every price point, from ultra-luxury (Orient Express) to budget (hotelF1), with distinct brands that often have strong regional roots.

Which Is Bigger, Accor or Marriott?

Marriott International is larger than Accor by hotel count. As of early 2025, Marriott operates about 8,700+ hotels worldwide, while Accor runs about 5,800. Marriott also has a larger loyalty program (Marriott Bonvoy) and a stronger presence in North America. However, Accor offers more brands (45+ vs. Marriott’s 30+). (Wikipedia)

The difference is partly due to Marriott’s aggressive acquisitions (Starwood in 2016) and Accor’s strategy of focusing on Europe and Asia-Pacific, where it operates many midscale and economy hotels.

The bottom line: Marriott is bigger in sheer scale, but Accor’s brand count is higher, reflecting a more fragmented portfolio.

Are Marriott and Accor the Same?

No. Marriott International is an American company headquartered in Bethesda, Maryland, while Accor is a French multinational based in Paris. They compete globally in the hotel management and franchising space. Both operate loyalty programs, but they are separate entities with different ownership structures. (Wikipedia)

Note: The confusion often arises because both groups own multiple brands, but their brand architectures are distinct.

Which Country Is Accor From?

Accor is a French company. It was founded in 1967 in France and has its global headquarters in Paris. The group is listed on Euronext Paris. (Wikipedia)

Who Is the Biggest Shareholder of Accor?

Accor’s shareholder base is institutional and geographically diverse. As of 2024, major institutional shareholders include the Qatar Investment Authority and BlackRock. No single investor holds a majority stake; the company is widely held on Euronext Paris. (Wikipedia)

Is Accor French Owned?

Accor is a French multinational corporation. Its headquarters are in France, and it is incorporated under French law. While many shares are held by international institutions, the company’s legal and operational base is French. (Wikipedia)

Alternatives to Accor: Marriott and Other Hotel Groups

Travelers comparing Accor to other hotel groups often look at Marriott, which is larger in hotel count (8,700+ vs. 5,800) and has a stronger U.S. footprint. Other major competitors include IHG (6,000+ hotels), Hilton (7,000+), and Wyndham (9,000+). Each group has its own brand segmentation and loyalty program. For a detailed comparison of loyalty programs, see our Pullman Auckland Review and Novotel Brisbane South Bank Review for real-world examples of Accor properties.

Timeline of Accor’s growth

  • 1967: Accor founded in France.
  • 2021: Formed Ennismore joint venture to consolidate lifestyle brands (The Hoxton, SLS, Mondrian, etc.). (Accor Press Release)
  • 2022: Reorganized into two divisions: Luxury & Lifestyle and Premium, Midscale & Economy. (Accor Press Release)
  • 2026: Portfolio reaches 45+ brands, with 22 in each division. (Accor at a Glance PDF)
Additional sources

group.accor.com, group.accor.com, press.accor.com, group.accor.com, group.accor.com, assets.group.accor.com

Frequently asked questions about Accor brands

Does Accor own Sofitel?

Yes. Sofitel is a luxury brand under Accor, part of the Sofitel & MGallery pillar within the Luxury & Lifestyle division. (Accor at a Glance PDF)

What is Accor’s largest brand?

By number of properties, ibis (including ibis Styles and ibis budget) is Accor’s largest brand, with thousands of hotels worldwide, primarily in Europe and Asia. (Accor Group – Our Hotel Brands)

How many hotels does Accor have?

Accor operates more than 5,800 hotels across 110+ countries. (Accor Group)

Does Accor own ibis?

Yes. ibis is an economy brand fully owned by Accor, along with its sub-brands ibis Styles and ibis budget. (Accor Group – Our Hotel Brands)

What luxury brands does Accor own?

Accor’s luxury brands include Orient Express, Raffles, Fairmont, Sofitel, Sofitel Legend, MGallery, Emblems, Faena, Banyan Tree, 21c, and the Ennismore lifestyle brands (25hours, Delano, Hyde, Mondrian, SLS, SO/, The Hoxton, etc.). (Accor at a Glance PDF)

Is Accor the same as Marriott?

No. Accor is a French company, Marriott is American. They are separate competitors with different brand portfolios and loyalty programs. (Wikipedia)

Where is Accor headquartered?

Accor’s global headquarters is in Paris, France. (Wikipedia)

When was Accor founded?

Accor was founded in 1967. (Wikipedia)

The bottom line: Accor was founded in 1967. (Wikipedia)